3six Recordings

	FAQ What is 36 - Hypersona? It is my debut album released under the 36 alias. Can I hear samples of the release? There are samples available on various places on the internet (including the 36 myspace page), but the best thing to do is just download the whole release for yourself and listen. If it is something that you enjoy, then please consider buying the cd version, which has the maximum quality sound and full artwork/packaging. Why should I buy the CD if you've released the entire album on MP3 for free? Because in the digital age, it is nice to still have something physical to own and touch. MP3 is a brilliant format and has made life easier for all of us, but in the end, it is just data. If you want the complete and definite version of the album, with full quality sound, digipak packaging and artwork, which is printed by two of the best printing/manufacturing houses in the UK, then the CD is the only option. Is this a professionally pressed CD or is it a CDR? The CD is replicated from an original glass master and professionally manufactured by Pure Music in the UK. All print parts for the digipak were finished by Delga. These are two of the most respected manufacturers in Europe and ensure a high quality product. I personally don't believe CDR is an acceptable format for music. Will the album ever be pressed onto vinyl? Unlikely, but not completely out of the question. It depends on sales of the CD release. I would like to do a very limited 2x12" version, perhaps with an exclusive bonus track, but the reality is that vinyl is a dying medium and manufacturing costs are extremely expensive, even for limited runs. Why not just sell the release in record stores or online? Initially, I was going to go down the usual artist-label-distributor-record store route (which is why there is a barcode on the back of the case), but I now feel as though this model is no longer relevant in today's digital market. Instead, I believe that artists should take control of their own music and let consumers listen to it without treating them like a criminal. My idea is to let people hear the music in its entirety and then let them decide if it is something they would like to support. How is this different from the recent Radiohead/NIN releases? The main difference is that I am an independent artist, without the huge publicity/pr teams that these artists can demand. I actually believe that Radiohead were quite ingenious in allowing their last album to be purchased for a price set by consumers, but in reality, what they got was a crappy 160kbps rip, which is pretty useless for any serious listener. They also charged full price for the actual CD version later. My idea is to supply the highest quality MP3 version of the album for free and then let the listener decide the price for the actual retail CD if they decide they want it. What do you mean "the listener decides the price"? Put simply, if you want the CD, then you decide how much you want to pay for it. There is no minimum price, so you can effectively get it for free if you so desire. All I ask is if you do decide that it is worth nothing, please tell me why you feel this way in the Paypal checkout page. How much should I pay? That is completely up to you. Just pay whatever you think the album is worth basically. As of writing, the most someone has paid is £15 and the least is 1p. So what's the catch? The only "catch" is that if you decide to buy the CD, then you have to pay the postage and packaging to get it to you. This is set to a fixed £2 for anywhere in the world. Alas, despite the fact I would love to provide this for free, the reality is that packaging and shipping costs are expensive now, especially when shipping internationally. The fixed cost makes things equal for everyone. How do I pay? Paypal is the only option for payment. Luckily, it is also one of the most widely used on the internet and accepts all major debit/credit cards as well as direct bank payments securely. You can pay using this system without having to register for a paypal account. Just select your own amount on the initial payment screen and then follow the instructions. How long will it take before you despatch the CD? Between 1-5 working days, depending on how many orders come through. It is effectively a one-man operation, but I will try to get the album sent to you as soon as humanly possible. All items are sent first class or through airmail, so expect the usual delivery time from the UK to your particular country. Have you released music on other labels? Yes, but not in this style. I continue to run a vinyl-only label that has operated for over 2 years now, but this is aimed squarely at the dancefloor and both run anonymously and without any fuss. The importance should be on the music itself, not the ego of the artist or label who release it. How can I contact you? Do you accept demos? I can be contacted via email or if you prefer the smell of paper, you can also send me a letter via the following address: 3six Recordings, PO BOX 1317, Bradford, BD5 5AX, United Kingdom. Demos can also be sent to this address, but please note that a response isn't guaranteed. Anything else? Try playing the album at around 88% of the standard speed, through a pitch shift plugin (such as this one) for your music player. Most tracks were made to work at various playback speeds... FAQ will be continually updated. Please send all questions here. back

FAQ

What is 36 - Hypersona?
It is my debut album released under the 36 alias.

Can I hear samples of the release?
There are samples available on various places on the internet (including the 36 myspace page), but the best thing to do is just download the whole release for yourself and listen. If it is something that you enjoy, then please consider buying the cd version, which has the maximum quality sound and full artwork/packaging.

Why should I buy the CD if you've released the entire album on MP3 for free?
Because in the digital age, it is nice to still have something physical to own and touch. MP3 is a brilliant format and has made life easier for all of us, but in the end, it is just data. If you want the complete and definite version of the album, with full quality sound, digipak packaging and artwork, which is printed by two of the best printing/manufacturing houses in the UK, then the CD is the only option.

Is this a professionally pressed CD or is it a CDR?
The CD is replicated from an original glass master and professionally manufactured by Pure Music in the UK. All print parts for the digipak were finished by Delga. These are two of the most respected manufacturers in Europe and ensure a high quality product. I personally don't believe CDR is an acceptable format for music.

Will the album ever be pressed onto vinyl?
Unlikely, but not completely out of the question. It depends on sales of the CD release. I would like to do a very limited 2x12" version, perhaps with an exclusive bonus track, but the reality is that vinyl is a dying medium and manufacturing costs are extremely expensive, even for limited runs.

Why not just sell the release in record stores or online?
Initially, I was going to go down the usual artist-label-distributor-record store route (which is why there is a barcode on the back of the case), but I now feel as though this model is no longer relevant in today's digital market. Instead, I believe that artists should take control of their own music and let consumers listen to it without treating them like a criminal. My idea is to let people hear the music in its entirety and then let them decide if it is something they would like to support.

How is this different from the recent Radiohead/NIN releases?
The main difference is that I am an independent artist, without the huge publicity/pr teams that these artists can demand. I actually believe that Radiohead were quite ingenious in allowing their last album to be purchased for a price set by consumers, but in reality, what they got was a crappy 160kbps rip, which is pretty useless for any serious listener. They also charged full price for the actual CD version later. My idea is to supply the highest quality MP3 version of the album for free and then let the listener decide the price for the actual retail CD if they decide they want it.

What do you mean "the listener decides the price"?
Put simply, if you want the CD, then you decide how much you want to pay for it. There is no minimum price, so you can effectively get it for free if you so desire. All I ask is if you do decide that it is worth nothing, please tell me why you feel this way in the Paypal checkout page.

How much should I pay?
That is completely up to you. Just pay whatever you think the album is worth basically. As of writing, the most someone has paid is £15 and the least is 1p.

So what's the catch?
The only "catch" is that if you decide to buy the CD, then you have to pay the postage and packaging to get it to you. This is set to a fixed £2 for anywhere in the world. Alas, despite the fact I would love to provide this for free, the reality is that packaging and shipping costs are expensive now, especially when shipping internationally. The fixed cost makes things equal for everyone.

How do I pay?
Paypal is the only option for payment. Luckily, it is also one of the most widely used on the internet and accepts all major debit/credit cards as well as direct bank payments securely. You can pay using this system without having to register for a paypal account. Just select your own amount on the initial payment screen and then follow the instructions.

How long will it take before you despatch the CD?
Between 1-5 working days, depending on how many orders come through. It is effectively a one-man operation, but I will try to get the album sent to you as soon as humanly possible. All items are sent first class or through airmail, so expect the usual delivery time from the UK to your particular country.

Have you released music on other labels?
Yes, but not in this style. I continue to run a vinyl-only label that has operated for over 2 years now, but this is aimed squarely at the dancefloor and both run anonymously and without any fuss. The importance should be on the music itself, not the ego of the artist or label who release it.

How can I contact you? Do you accept demos?
I can be contacted via email or if you prefer the smell of paper, you can also send me a letter via the following address: 3six Recordings, PO BOX 1317, Bradford, BD5 5AX, United Kingdom.
Demos can also be sent to this address, but please note that a response isn't guaranteed.

Anything else?
Try playing the album at around 88% of the standard speed, through a pitch shift plugin (such as this one) for your music player. Most tracks were made to work at various playback speeds...

FAQ will be continually updated. Please send all questions here.

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